In the automobile industry, especially in its modern era, large amount of technologies have been generated to produce automobiles. The technological evolution in this industry is formed by complicated effects of the emergence of some milestone inventions and interaction, integration, and succession among diverse technologies. It’s a big challenge to sort out crucial inventions and technologies ...

Automobile industry is an exhaustive industry bringing development for any country. The industrial capabilities needed for development rest in this branch of industry. The Iranian automobile making companies move in line with this aim. But in recent decades, in addition to development of automobile industry, the pollution too has occupied the minds of the authorities of these companies. Some me...

The use of Electronic Commerce (EC) technologies enables Small Medium Enterprises (SMEs) to improve their efficiency and competitive position. Much of the literature proposes an extensive set of benefits for organizations that choose to adopt and implement ECommerce systems. Factors of Business –to-business (B2B) E-Commerce adoption and implementation have been extensively investigated. Despite...

Automobile Industry is one of the largest markets in world. currently, automobile have come necessity for everyone. There a huge compass motorcars India, but currently there has been competition Indian market too. The main purpose this paper to know Marketing strategies impact on various functions like advertising charges & strategies, positioning brand, share, price, marketing brand value ...