Managers are eager to know whether they should use gender-specific strategies to communicate with male and female consumers differently to recommendation services in Internet-based selling, as both groups are worthwhile and profitable to target. This issue has been overlooked in the literature, despite its importance and the fact that recommendations have become a major online advertising tacti...

Search advertising and display advertising are two major online advertising formats. Search advertising emphasizes ads’ click-through effect. Advertisers only pay when users click the link of their ads. Traditional display advertising emphasizes ads’ impression effect. Most display ads are charged based on the number of views on the ads. Considering that most online ads increase brand awareness...

The proliferation of powerful mobile devices with built-in navigational capabilities and the adoption in most metropolitan areas of fast wireless communication protocols have recently created unprecedented opportunities for location-based advertising. In this work, we provide models and investigate the market for location-based sponsored search, where advertisers pay the search engine to be dis...

control. In this overview, we describe in detail how a set of agents can be used for negotiation in e-marketing. For this purpose we need to have a model of the multi agent-based paradigm for executing the negotiation process analogous to what we humans do. Negotiation is an interactive process among a number of agents that results in varying degrees of cooperation, competition and ultimately t...

Before Internet consumers make buying decisions, several psychological factors come into effect and reflect individual preferences on products. In this paper, the authors investigate four integrated streams: 1) recognizing the psychological factors that affect Internet consumers, 2) understanding the relationship between businesses’ e-marketing mix and Internet consumers’ psychological factors,...

Recommendation systems have become an essential component of online marketing. Group recommendation is a challenging issue due to the diversity and dynamics involved in the groups. The existing works in group recommendation mainly focused on content interest of group members ignoring other characteristic useful for improving the recommendations. In this paper, a group-coupon recommendation syst...

0957-4174/$ see front matter 2010 Elsevier Ltd. A doi:10.1016/j.eswa.2010.02.109 q This work is supported by China National Ke (2008BAH26B00). * Corresponding author. Tel.: +86 571 87953955. E-mail address: [email protected] (G. Qiu). Online advertising has become one of the major revenue sources of today’s Internet ecosystem. The main advertising channels used to distribute textual ads are s...

The ubiquity of text messaging (SMS) based mobile communication creates new opportunities for marketers. However, the factors that induce consumers to accept mobile devices as an advertising medium are not yet fully understood. This paper examines the drivers of consumer acceptance of SMS-based mobile advertising. A conceptual model and hypotheses are tested with a sample of 4,062 Finnish mobil...

E-advertising is an increasingly profitable industry that continues to grow rapidly year upon year. Correspondingly, the number of people accessing the internet each year continues to rise. However, users respond negatively towards web based advertising campaigns; a prior study suggests that businesses should consider personalized web based advertisements as key to maximising the effectiveness ...

Mobile phone becomes an indispensable medium not only for communication but also for delivering services based on their location and demand. Mobile location data provides wide range of opportunities to the marketers for delivering services to their consumer based on their real world behavior, geographic location, from point of interest to path-to-purchase. Location Based Mobile advertising is a...