the effect of consumers' perception of the country originating a brand is powerful tool used to understand the customer needs, increase the satisfaction and ultimately the profitability of the organization. questionnaire methods designed to gather so many customers, managers and the experts in washing products provide appropriate results by refining and analyzing the data to make decision about...

This research examines the role that brand community plays in relationship between identification and loyalty. A theoretical framework was developed tested using an online survey of a UK professional basketball team. Study results reveal consumers’ has significant direct on both public private It also shows fully mediates consumer behavior towards brand, which is enacted publicly privately. The...

the purpose of this study is to investigate the extent to which brand experience affects brand credit, brand attitude, and customer-based brand equity. by five-point likert scale, the data will be collected through questionnaire filled by 385 students in islamic azad university-firouzkouh branch using samsung, apple, nokia, sony, sony ericsson, and lg cell phones. lisrel is used to test researc...

nowadays, suppliers in order to maintain and improve their positions against othernational and international suppliers take advantage of their brand equity, but the problem is that industrial suppliers do not know what factors are influencing for development and promotion industrial brand equity and also do not know how to enhance brand equity, to improve brand performance in industrial markets...

The identification problem in modern applications such as biometrics and brand protection is concerned with new requirements to privacy and runtime-complexity besides the classical demand for accuracy or the performance in terms of identification error. Hence, previous work is extended by coupling the existing model of identification systems to a model from literature that introduces relevant e...