While using the brand names seems like a trivial issue at the outset, using these names is inherently problematic. Cardiovascular drugs remain the most commonly prescribed drugs by the physicians. The junior doctors are likely to introject practices of their seniors and consequently to reciprocate from the experiences learnt from their preceptors. Using the generic names may be one way to facil...

Background: The present study was designed to investigate the use of sound symbolic mappings in fictitious brand names. Sound refer existence a nonarbitrary relationship between individual sounds and associations different attributes concepts. Given that have inherent meaning them, names line with established effects could communicate tailored messages are congruent consumer expectations produc...

Respondents in five experiments were more likely to choose a brand when the brand name started with letters from their names than when it did not, a choice phenomenon we call “name letter branding.” We propose that during a first stage an active need to self-enhance increases the positive valence of name letters themselves and that during stage 2 positive name letter valence transfers to produc...

BACKGROUND Studies in the United States have shown that physicians commonly use brand names when documenting medications in an outpatient setting. However, the prevalence of prescribing and documenting brand name medication has not been assessed in a clinical teaching environment. The purpose of this study was to describe the use of generic versus brand names for a select number of pharmaceutic...

Thanks to the increased percentage of mobile phone ownership and wireless Internet access, our engagement with media has become more and more mobile. We commonly see people using their cell-phones when they are walking on the street, riding on a bus, or even driving in a car. However, we don't know whether or not, and how movements influence people's psychological responses towards stimuli view...