Purpose: This study evaluates the contribution of symbolic brand elements such as destination name, logo, and tagline to forming a brand.
 Theoretical framework: Branding is identified with element in product. In context branding, an emblem or logo promises tourist experience that can be remembered associated particular by tourists visitors. (Mihalis Kavaratzis & Hatch, 2013)&#x...

This article analyzes the link between place branding and technology. Global competition for investment people has intensified, technology accelerated globalization. Nevertheless, only 52 articles reviews were found from 2004 to 2022, indicating a need more research. Place Branding Public Diplomacy Journal of Management Development leading industry journals at time writing, with Foroudi P., Gup...

<p><em>City branding is an effort to build identity about a city and providing opportunities for the realization of regional development both in terms economy tourism. Branding can be realized through all forms parts that have distinctive characteristics are influenced by physical non-physical characteristics. “Solo Spirit Java” means soul which reflects depth meaning cultural, arti...

how to achieve sustainable competitive advantage, the debate is in services, challenging, as known services are the intangible nature, heterogeneous and inseparable, so branding in this part with the goods sector faces different challenges and problems. therefore, this article aims to examine the factors affecting the coliseum branding tehran international fair has been made. first review the b...

Branding has become one of the most important determinants of consumer choices. Intriguingly, the psychological mechanisms of how branding influences decision making remain elusive. In the research reported here, we used a preference-based decision-making task and computational modeling to identify which internal components of processing are affected by branding. We found that a process of nois...

The corporate branding literature on B2B markets has developed fairly rapidly over the past decade. However, empirical support on employees’ perception of corporate branding is very limited, particularly with respect to employees who fall outside the marketing/branding function within their organisations. This paper explores engineering consultants’ views – as an under-researched context – on t...