Given the growing importance of search in online travel planning, marketers need to better understand the behavioural aspect of search engines use. Built upon a number of previous studies, the goal of this research is to identify patterns in online travel queries across tourist destinations. Utilizing transaction log files from a number of search engines, the analysis shows important patterns i...

Indian dairy industry can be divided into two types of enterprises: Liquid Milk and Milk Products. In the procurement and marketing of liquid milk, there is strong presence of co-operative and traditional private channels though the organised sector private enterprises also exist. The packaged liquid milk market alone is of the order of Rs. 12, 000 crore and has been growing at the rate of 10 p...

Alcohol urban environment has been associated with individual alcohol behaviors. We are constantly exposed to a wide variety of alcohol products, its marketing and promotion and signs of alcohol consumption that may influence alcohol-drinking behaviors. In this photo-essay, we include photographs that visually explain the exposure to alcohol in the urban streetscape of Madrid. These photographs...

The transformations taking place in consumers’ behaviour, brought on by the growing importance attributed to intangible elements in purchasing decisions, induce the different places of purchase, gravitating to the area (urban or rural), to enhance the intangible components of its marketing system. This article examines the way the different commercial centres are responding to the need for inta...

This paper briefly elaborates a cognitive concept of competition by way of semantic associations in the light of marketing theory. It focuses the market for conference activities in the inner city of Stockholm by asking ‘what is competition?’. The result shows that words such as ‘enemy’, ‘destroy’, and ‘conflict’ are not very much associated with words derived from ‘competition’, something indi...

To reach sustainable development goal 6, “clean water and sanitation,” the government has made it mandatory to implement Scheduled Desludging Service program (in Indonesian language as layanan lumpur tinja terjadwal / L2T2). The L2T2 is a septic tank desludging service in given period following set schedule. Malang City successfully implemented within short despite starting only recently, 2019....