Communication among companies and between clients and companies has been revolutionized by the Internet, e.g., b2b market places, as well as new ways of collaboration like virtual companies. Many systems with holistic and individualized service, sales and marketing concepts are available today. In this paper we give an overview of the basic concepts of office communication, groupware, workflow ...

et al. Improved sexual function during recombinant human erythropoietin therapy. The effects of normal as compared with low hematocrit values in patients with cardiac disease who are receiving hemodialysis and epoetin [see comments]. Valderrabano F. Increasing the hematocrit has a beneficial effect on quality of life and is safe in selected hemodialysis patients. Spanish Cooperative Renal Patie...

Vol. XLVI (February 2009), 66–80 66 © 2009, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Jonathan Levav is Class of 1967 Associate Professor of Business, Columbia Business School, Columbia University (e-mail: jl2351@ columbia.edu). A. Peter McGraw is Assistant Professor of Marketing, Leeds School of Business, University of Colorado (e-mail: peter. mcgraw@color...

We develop a metaheuristic procedure for multiobjective clustering problems. Our goal is to find good approximations of the efficient frontier for this class of problems and provide a means for improving decision making in multiple areas of application and in particular those related to marketing. The procedure is based on the tabu and scatter search methodologies. Clustering problems have been...

Marketing communication plays a major role in influencing consumer purchases in new product categories. An important question about this communication relates to the roles it plays over the life cycle of the new product category. One effect of marketing communication is to reduce uncertainty about product quality. Since this affects consumers choice decisions only through the updation of consum...

Typically, marketers define market segments by their demographic characteristics, assuming that these segments represent consumers with relatively homogeneous buying patterns. A more managerially useful definition, however, groups consumers of similar behavior directly and then seeks to find demographic comrnonalities among them. This study uses a latent class analysis technique to segment cons...

Radio Frequency Identification (RFID) is a hot topic in retail supply chain management [Behrenbeck, Küpper et al. 2004]. Yet, a recent study predicts “that the true benefits of RFID for retailers will be in enhanced marketing opportunities” [Sharpless 2005]. Research on RFID for marketing purposes is still rare giving the opportunity for more specific research on how RFID will influence busines...

Radio Frequency Identification (RFID) is a hot topic in retail supply chain management [Behrenbeck, Küpper et al. 2004]. Yet, a recent study predicts “that the true benefits of RFID for retailers will be in enhanced marketing opportunities” [Sharpless 2005]. Research on RFID for marketing purposes is still rare giving the opportunity for more specific research on how RFID will influence busines...