This paper considers the following conjecture: If R is an unmixed, equidimensional local ring that is a homomorphic image of a Cohen-Macaulay local ring, then for any ideal J generated by a system of parameters, the Chern coefficient e1(J) < 0 is equivalent to R being non Cohen-Macaulay. The conjecture is established if R is a homomorphic image of a Gorenstein ring, and for all universally cate...