Until now, many kinds of persuasive applications have been developed, and most of which are used by individuals for personal benefits, example includes better healthcare, better lifestyle and so on. However, one application area that is yet to be explored effectively is persuading users for preserving shared resources including environmental conservation. Unlike existing persuasive applications...

The current study investigates the universality of Schwartz and Bilsky’s theory pertaining to value types and ascertains whether the value preferences of American, Indian and Japanese students adhere to Triandis individualist-collectivist value types. The current study employs Schwartz and Bilsky's 56-value scale to obtain a measure of preference for traditionally individualistic, collectivist ...

Within the United States, teams outperform solos in negotiation (Thompson, Peterson, & Brodt, 1996). The current research examined whether this team advantage generalizes to negotiators from a collectivist culture (Taiwan). Because different cultures have different social norms, and because the team context may amplify the norms that are salient in a particular culture (Gelfand & Realo, 1999), ...

Autobiographical memories retrieved by bicultural Russian-English bilinguals were compared across languages. Results suggest that bilinguals languages may influence cognitive styles, so that when speaking a language associated with a more individualistic culture, bilinguals produce more individualistic narratives, whereas when speaking a language associated with a more collectivist culture, bil...

People often make multiple choices at the same time, choosing a snack and drink or a cell phone and case, only to learn that some of their choices are unavailable. Do they take the available item (or items) or something else entirely? Culture-as-situated-cognition theory predicts that this choice is determined by one's accessible cultural mind-set. An accessible collectivist (vs. individualist)...

Academic credentials open up a wealth of opportunities. However, many people drop out of educational programs, such as community college and online courses. Prior research found that a brief self-regulation strategy can improve self-discipline and academic outcomes. Could this strategy support learners at large scale? Mental contrasting with implementation intentions (MCII) involves writing abo...

Anthony C. King, the chair of War Studies at the University of Warwick, recently authored The Combat Soldier: Infantry Tactics and Cohesion in the Twentieth and Twenty-First Centuries (2013 Oxford University Press, 2013) and Frontline: Combat and Cohesion in the Twenty-First Century (Oxford University Press, 2015). He is currently writing a book on divisional command which will be published nex...