customer activity has received more attention due to the increase of social network applications. moreover, customer activity could be an answer to the research debate about the significant relationship between retention rate and lifetime profitability of customers. several researchers believe that an increase in the retention rate of customers may enhance their customer lifetime value (clv), o...

China tourism industry is investing to develop a “Golden Tourism Project”. One of the main objectives of this project is to improve web-based tourism online service quality and implement tourism e-commerce. In order to develop successfully the project it is necessary to investigate who are main tourism website users, what are their requirements for online tourism services and how do they assess...

Health-related personal information is very privacy-sensitive. Online privacy policies inform Website users about the ways their personal information is gathered, processed and stored. In the light of increasing privacy concerns, privacy policies seem to be an important mechanism for increasing customer loyalty. However, in practice, consumers only rarely read privacy policies, possibly due to ...

This paper explores the ways in which Indigenous people around the world are participating in the World Wide Web, through establishing their own websites or accessing services via the Web. Indigenous websites are remarkably diverse: in addition to those representing Indigenous organizations and promoting Indigenous e-commerce, many websites have also been established to further unique concerns ...

ICT is being applied in various fields nowadays. Affected fields in this category include education, commerce, health and governance. Due to this effect day by day a number of websites and portals are taking birth. No doubt it is for the benefit of the society and its and its people. But as the number of websites and web application are growing exponentially, security of these is becoming main ...

Hyperlinks, which connect web pages on the World Wide Web, are rich sources of hidden information. ECommerce Websites, which are created for different purposes from online sales to company promotion, would benefit if they receive more links from other websites as this would lead to increase the traffic to these websites. This paper analyses the structure of e-commerce websites using webometric ...

User perceptions of trust in a Business to Consumer (B2C) electronic commerce website could influence its adoption and subsequent use. Prior research has examined various techniques for enhancing user trust in e-commerce websites. This study examines the role of typography and typefaces in influencing user perceptions of trust. Typefaces are viewed as possessing distinct personalities. When use...

This paper aimed first to benchmark wine tourism websites in Spain and Australia, using the eMICA model, evaluating the extent of their Internet commerce adoption and second to test the robustness of the approach. The model served as a valuable tool to benchmark wine tourism websites in Spain and Australia in terms of the highest stage and level reached, both in a short time series and in a cro...

Given the increase in the number of e-commerce sites, the number of competitors has become very important. This means that companies have to take appropriate decisions in order to meet the expectations of their customers and satisfy their needs. In this paper, we present a case study of applying LRFM (length, recency, frequency and monetary) model and clustering techniques in the sector of elec...