purpose: the aim and objective of this report is to identify the benefits of interactive communication channels and to advice the fmcg business on how these new methods are better than the conventional methods. design/ methodology/approach:  in this research article facts about advertisement and its effectiveness were collected from different surveys conducted by various agencies. mainly second...

We propose a framework for detecting, extracting and modeling objects in natural scenes from multi-modal data. Our framework is iterative, exploiting different hypotheses in a complementary manner. We employ the framework in realistic scenarios, based on visual appearance and depth information. Using a robotic manipulator that interacts with the scene, object hypotheses generated using appearan...

Interactive applications incorporating high-data rate sensing and computer vision are becoming possible due to novel runtime systems and the use of parallel computation resources. To allow interactive use, such applications require careful tuning of multiple application parameters to meet required fidelity and latency bounds. This is a nontrivial task, often requiring expert knowledge, which be...

This paper discusses the effect of processing complexity on the English comparative alternation. The reported experiments show a processing advantage of the synthetic comparative in perception, but a preference of the analytic comparative in sentence production if the base adjective is cognitively complex. These results imply that perceptual complexity and complexity in production have divergin...

We present a general scheme of interaction and we discuss the role of interactions in modeling of perception processes. We also discuss the role of information systems in interactive computing used to build perception modeling. In particular, we illustrate use of information systems for representation of actions or plans, their pre and post conditions (predicted as well as real). These informat...

The focus of this chapter is the provision of teacher professional development as needed – just in time. The specific context is the application of peer mentoring in teaching and learning with interactive whiteboards. Data was gathered from two research projects that investigated aspects of teachers mentoring colleagues in Australia. In both projects lessons were video recorded and the teachers...

The study presented in this paper involved 124 Singaporean pre-service teachers who were attending a core information and communications technology (ICT) module, which is a component of their teacher education program. During this module, the pre-service teachers were introduced to the interactive whiteboard (IWB) through an instructional approach that consisted of tutor modeling, self-paced ex...