services companies attempt to promote their delivered services to customers and achieve a stable competitive advantage. for achieving this goal, marketing and hr scholars jointly propose application of internal marketing (im) principles and instruments. although im is a 30 years old concept in management, but it's measurement and application method have faced with different structural and ...

In today’s competitive arena, organizations must use all possible means to maximize growth and profitability by focusing on strategic marketing. Classic Airlines has an opportunity to alter the landscape of the airlines industry. In order to succeed, Classic Airlines must be able to correctly forecast market potential and future demand, by establishing long-term marketing objectives.

Background. Information and communication Technology, allows institutions and organizations that doing their business activities and exchanges, with high speed and flexibility. In fact, electronic-commerce has created a massive revolution in Business style and global trading. Objectives. The goal of this study was identifying of Effective Factors on Development of the Electronic Marketing Capa...

This study aims to analyze PT INKA's export marketing strategy towards competitive advantage until 2018. Researchers use primary and secondary data sources with interview documentation collection techniques. The results of the revealed that PT. INKA has: (1) Strength, very pricing power strong human resources, especially team, in addition influence assistance from ambassador (RI for overseas); ...

As a complementary to the existing studies of competitive market structure analysis, the present paper proposed a time series methodogy to provide a more detailed picture of marketing competition in relation to competitive market structure. Two major hypotheses were tested as part of this project. First, it was found that some significant cross-lead and lag effects of marketing variables on sal...

since the 1970s, services marketing has grown into a major sub discipline of marketing. it is constantly claimed – but is refuted in the article – that services are now the dominant economic activity in developed countries and keeps growing while the two traditional goods sectors, manufacturing and agriculture, are declining. in today's competitive world, having expertise, knowledge and ma...

While volatile marketing spending, as opposed to even-level spending, may improve a brand’s financial performance, it can also increase the volatility of performance, which is not a desirable outcome. This paper analyzes how revenue and cash-flow volatility are influenced by own and competitive marketing spending volatility, by the level of marketing spending, by the responsiveness of own marke...

Purpose – The purpose of this paper is to explore the competitive strategy emphasised by SMEs in order to cope with global competition. Design/methodology/approach – A self-administrative questionnaire was distributed to 300 potential respondents in the F&B and T&C manufacturing industries throughout Malaysia. A total of 212 respondents or small and medium enterprises returned the completed que...