Different from traditional linguistics which views metaphor as a means of rhetoric, cognitive linguistics holds that metaphor, instead of being a deviant phenomenon of normal language, is a way of thought and a powerful instrument of cognition. Because of the reason that the traditional linguistics failed to explain the essence of metaphor, the modern linguists began to do research on it from t...

The present study investigates a type of metaphor involving socio-cultural values in their mapping and interpretation. The linguistic data are Japanese metaphorical expressions that conceptualize women as plants or animals. First, the typology of metaphor based on previous research is discussed, focusing on conceptual, correlation, and resemblance metaphors, followed by our proposal to distingu...

Metaphor is a central phenomenon of language, and thus a central problem for natural language understanding. Previous work on the analysis of metaphors has identified which target concepts are being thought of and described in terms of which source concepts, but this is not adequate to explain what motivates the use of particular metaphors. This work proposes the use of conceptual schemas to re...

IRELAND Please address all correspondence (re paper and requests for reprints) to Tony Veale at the above address. Abstract Once viewed as a rhetorical and superficial language phenomenon, metaphor is now recognized to serve a fundamental role in our conceptual structuring and language comprehension processes. In particular, it is argued that certain experiential metaphors based upon intuitions...

Metaphors pervade discussions of sociopolitical issues and influence the way we think. One challenge facing researchers, however, is that it can be difficult to make principled predictions about exactly how metaphors will influence thought. Here, we use an explicit comparison task to quantify the persuasive capacity of metaphors. In Experiment 1, people were given two metaphors and two policy r...

What is the form of mental representation? One very influential contemporary answer to this question starts from the assumption that the brain functions like a Turing machine. This assumption, which is basically a metaphor, provides the foundation for much theoretical speculation in cognitive science and related fields. According to one version of the computer metaphor, the atoms of mental repr...

Starting from views on traditional metaphor and mental/conceptual model theory this paper describes the possible influence of the »evolutionary epistemology« (EE) theory to the HCI theory base. This theory is particularly important to HCI especially because of its culture independence on the proposed basis and its coverage of unconscious processes. The first had been a long struggle and still i...

IRELAND Please address all correspondence (re paper and requests for reprints) to Tony Veale at the above address. Abstract Once viewed as a rhetorical and superficial language phenomenon, metaphor is now recognized to serve a fundamental role in our conceptual structuring and language comprehension processes. In particular, it is argued that certain experiential metaphors based upon intuitions...

In the linguistic domain, conceptual metaphors have been shown to structure grammar, the lexicon, and abstract reasoning. Much recent research on conceptual metaphor comes from corpus examination, which is increasingly focused on developing quantificational tools to reveal cooccurrence patterns indicative of source and target domain associations. Some mappings between source and target are tran...