Ads often contain puffery—product descriptions that purport to be important but actually provide little if any meaningful information. Consumers’ reactions to these descriptions depend on whether they perceive themselves to be more or less knowledgeable about the product than others whom the ad is specifically intended to influence. When an ad appears in a professional magazine that is read pri...

This research analyzes consumer privacy issues pertaining to the newly developing wireless marketing context, specifically, wireless advertising messaging (WAM). We develop a conceptual framework named as DIGs to assess the efficacy of industry self-regulation, government legislation, and technological solutions in ensuring consumer privacy in WAM. In addition to enhancing our theoretical under...

Despite several studies showing discrepancies between audience expectations of journalism and journalists’ professional norms, what remains largely unknown is the view on adherence to these seemingly essential norms. Recent research mainly focused analysing within context specific cases. Moreover, rarely take into consideration characteristics that might shape people’s views such as political i...

Given the rising environmental, health, and food safety concerns, advantages of meat substitutes are garnering increased attention. Applying extended theory planned behavior, this study explored what aspects positively influence consumer purchase intention associated with attitude, subjective norms, behavioral control. In addition, level consumers’ education in sustainability was analyzed for i...

The rent of shelter accounts for approximately a third of the Consumer Price Index (CPI). Using a new housing rent index (RRI) developed by Ambrose, Coulson, and Yoshida (2014), we modify the CPI and compute the Taylor rule for the period from 2000 to 2010. With this timely rent index, Taylor rule becomes more consistent with the Federal funds rate than the conventional calculations. However, t...

This article studies the influence of product groupings on consumer preferences. Specifically, it is proposed that when each product in two groups has an equal chance of a gain, consumers prefer to choose from a group that appears more contagious (e.g., products arranged close together, similarly, or symmetrically). However, when each product in two groups has an equal chance of a loss, consume...

I develop a multi-country multi-industry model of trade that features heterogeneous consumers with non-homothetic preferences. I use the model to quantify the measurement errors in the welfare gains estimates caused by the assumption of a representative consumer (ARC). First, I reduce the world level of all trade costs by 15% and find that ARC overestimates (underestimates) the gains of the poo...

As we outline a movement beyond the apparent creative stagnation in the videogames industry we envision possible transformations, beyond the gridlock a producer-consumer dichotomy, that propose to mobilize players as creative actors in a holistic experience. We propose to recognize the authoring roles players develop in their relation to the industry and the gaming community, that configure an ...

It is suggested that instead of attempting to adjust the consumer price index (CPI) after tax reform it is better to measure changes in after-tax income.