نتایج جستجو برای: consumer perception
تعداد نتایج: 230765 فیلتر نتایج به سال:
Whereas many research studies have focused on website features triggering consumer trust in eretailing, so far no study has attempted to identify all psychological antecedents of trust, i.e. what exactly “happens” in the consumer’s mind before or while the person decides to trust e-retailing. In contrast to other papers on the antecedents of trusting beliefs in specific e-retailing stores, this...
Genetically modified (GM) technology in food production continued to generate controversies. Consumers were concerned with the GM foods about the healthy and environmental risks. While consumers’ acceptance was a critical factor affecting how widely this technology be used. According to the research review, consumers’ lack of information was one of the reasons to explain consumers’ low acceptan...
Services section has been mushrooming over the last decades and now dominates economic activity in most industrialized economies. Drawing on an array of interdisciplinary theoretical underpinnings stemming from trust, risk, trying, emotion, and consumer satisfaction, this paper proposes an integrated model to examine the causal relationships amid these constructs. The analysis of data from 415 ...
This paper introduces consumer empowerment as a promising research area. Going beyond lay wisdom that more control is always better, we outline several hypotheses concerning (a) the factors that influence the perception of empowerment, and (b) the consequences of greater control and the subjective experience of empowerment on consumer satisfaction and confidence.
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