In this study, web-based consumer decision support system (WCDSS) is conceptualized, and its functionalities are examined against the stages of the online purchasing process. We propose that the WCDSS positively moderates the relationship between online transaction system and consumers purchasing decisions in terms of perceived information quality, decision time, consumer satisfaction, and inte...

Many online retailers provide real-time inventory availability information. Customers can learn from the inventory level and update their beliefs about product quality. Thus, consumer purchasing behavior may be impacted by the availability information. Based on a unique setting from Amazon lightning deals, which displays the percentage of inventory consumed in real time, we explore whether and ...

The growth of internet availability and rise of affordable express parcel delivery services for the general public in China has greatly impacted people’s consumer behavior. More and more consumers have joined in on the growing market of online shopping and e-commerce. One group of these consumers prefer searching through various websites, combing through different products and prices, then deci...

The consumer behavior’s definition is defined by the American marketing Association (Peter&Olson, 2005) as “The dynamic interaction of affect and cognition, behavior and environmental events by which human beings conduct the exchange aspect of their lives” Schiffman and Kanuk (2000) assumed that consumer behavior study focuses on how people make choice to spend their resources including period ...

purpose- the aim of this essay is to attempt to explain the impact of religion and family structure on consumer decision-making style within a muslim country. this paper wants to demonstrate how and why husbands/wives with eastern culture and islamic norms use different decision-making styles. design/methodology/approach- literature reviews on consumer decision-making, religion and family struc...

Pricing over multiple periods under forward-looking, strategic consumer purchasing behavior has received significant recent research attention; however, whether consumers actually benefit from this behavior and would voluntarily choose to be strategic has not been previously considered. We explore this question, and show that many consumers have lower surplus if they are strategic than if they ...

This research consists of three studies that offer an in depth analysis of the impact of e-commerce web site design. The first study examines online consumer behavior – does online consumer behavior follow the process model of purchasing?, can we observe the various motivations for online shopping (e.g., directed buying, hedonic browsing, search and deliberation vs. knowledge building)?, how ar...