Previous research mainly concentrated on the link between company size and consumer perceptions related to corporate social responsibility (CSR). Here we aim extend previous findings context of consumer’s individual trait responsibility. Building signaling theory, analyze such signals as demonstrate that consumers have a decreased willingness buy product originating from large compared small co...

The paper addresses the extent of, and preconditions for, consumers’ moral responsibility for sustainable consumption. Starting from the concept of consumer citizenship it is argued that full citizenship includes both rights and duties. The established set of Kennedy’s consumer rights is used as a basis for deriving corresponding consumer duties, which foster sustainable development. It will be...

In an attempt to gain differentiation, companies are allocating resources to corporate social responsibility (CSR) initiatives. At the same time, they are giving consumers a more active role in the process of creating value. In this sense, consumer participation represents a new approach to gain competitive advantage. However, the effectiveness of consumer participation in CSR campaigns still r...

This paper examines the incentives of firms to invest in socially responsible product innovations. Our analysis connects the existence of socially responsible innovations to the presence of intrinsic and extrinsic social responsibility preferences. In addition to deriving economic value from the product, consumers have heterogeneous intrinsic needs to consume products that are socially responsi...

Food safety has become an important food quality attribute within the last decade. In 2002, we conducted a consumer survey with 449 subjects in Kiel to determine actual consumer perceptions to food quality and safety. We compared these data with our former consumer surveys in Kiel. Over the past decade food quality is perceived to have improved. Regarding to food related health risks, the feeli...

the growth in the number and quality of businesses caused many positive results for societies. but it can potentially bring some unfavorable effects to their environment. although there issued many different definitions of social responsibility, there is lack of consensus among scholars about its definition. aside from its different and sometimes paradoxical definitions, corporate social capita...

in this research, we have investigated the relationship between psychological and social factors and green consumer behavior in tehran. with a sample size of 316, we have examined 15 hypotheses. the positive significant relationship between environmental attitudes, personal norms, perceived consumer effectiveness, and social (injunctive) norms with green consumer behavior dimensions (green purc...

Online social casinos and real-money gambling industries, including gambling at online and live venues (such as casino resorts), are quickly converging (H2 Gambling Capital & Odobo, 2013). Using data collected from 339 online real money gamblers, the relationship between player demographics and gambling preferences and frequency of online social casino participation is examined. Frequency of pl...

The aim of this research is to investigate the relationship between consumer perception of Corporate Social Responsibility (CSR), corporate brand trust, corporate hypocrisy, and corporate reputation. Based on the one-to-one interview method using a structured questionnaire of 560 consumers in South Korea, the proposed model was estimated by structural equation modeling analysis. The model sugge...