Previous research in the area of price discounts has generated a rich, but diverse and mixed body of literature. This research examines the role of consumer’s brand commitment and product category risk in influencing the nature as well as valence of the inferences generated by consumers in response to price discounts. Our results provide insights regarding how consumers’ responses to competitor...

Consumers are increasingly using food delivery apps (FDAs) to facilitate convenient and quick delivery. Yet, the existing research offers a limited understanding of consumers’ behavioral responses visibility values derived from FDAs. Our study utilized theory consumption (TCV) examine associations between FDA visibility, values, purchase intentions. The mediating role moderating attitude was al...

In this paper we investigate how consumers respond to the UK food label Traffic Light System (TLS). Employing a Choice Experiment (CE) we find that consumers appear to behave in a manner consistent with our expectations regarding the impact of the TLS nutrition label. In particular, we identify a strong preference on the part of respondents to avoid a basket of goods containing a mix of foods w...

BACKGROUND The purpose of our study was to understand consumers' risk awareness and need for relevant information about nanotechnology and nanoparticles contained in products currently being sold in Korea. METHODS One thousand and seven adult consumers (aged 20-50 years) were randomly selected from all over South Korea between November 1 and 9, 2010. We surveyed the origin and degree of their...

Examining those risk and benefit perceptions utilised in the formation of attitudes and opinions about emerging technologies such as nanotechnology can be useful for both industry and policy makers involved in their development, implementation and regulation. A broad range of different socio-psychological and affective factors may influence consumer responses to different applications of nanote...