Research on ad copy design is well-studied in the context of offline marketing. However, researchers have only recently started to investigate ad copies in the context of paid search, and have not yet explored the potential of information cues to enhance customers’ search process. In this paper we analyze the impact of an information cue on user behavior in ad copies. Contrary to prevalent advi...

Scenarios are often proposed as a means of managing innovation in use-centred design. Here we discuss ‘how’. Scenarios allow design spaces to be mapped, both marking and pushing the boundaries of those spaces, and charting paths through the conceptual terrain therein. They achieve this through facilitating two modes of design discourse (backward and forward linking), and mapping the granularity...

A R T I C L E I N F O Lean implementation barriers, machine tool sector, ISM, IRP Received 18 June 2014 Accepted 04 August 2014 Available online 1 December 2014 Acute global competition has forced organization to adopt Lean manufacturing strategy in order to improve competitive potential. Top managements should examine the barriers to lean in order to ensure its effective implementation. This p...

The traditional production system is mainly concerned with economic growth. However, growing pollution and the rapid depletion of natural resources, there an urgent need to adopt environmentally conscious manufacturing (ECM) prioritize environment alongside society business. Therefore, it crucial identify barriers that prevent sustainable implementation ECM overcome them better. This research u...

For the production of interactive live TV formats, new content and new productions workflows are necessary. We explain how future content of a parallel multi-stream production of live events may be created form a design and a technical perspective. It is argued, that the content should be arranged by dramaturgical principles taking into account the meaning of the base material. To support the p...

This paper presents a method and results of an ethnographic study aimed at building an understanding of Automatic Teller Machine (ATM) adoption in Mumbai, India. The study combined field observations and semi-structured interviews ðN 1⁄4 43Þ of early ATM adopters, bank customers who do not use ATMs, and people who used the ATM for the first time as part of our research. Data were analysed to id...

Surprisingly, linguists have actually relied on at least three of these four scenarios for defining the notion of salience (see also Bowman et al., 2013, for a psychological perspective). Scenario (1) lies at the heart of Giora’s idea of salience as what is “foremost on one’s mind [...] stored and coded in the mental lexicon” (Giora, 2003, p. 15). Scenario (2) accords with Geeraerts’ view of on...