As one of the most important branches of ESP (English for Specific Purposes), Business English has nearly sixty years' history in China. Needs analysis is the most important stage of ESP teaching and is a widely used tool to study the validity and relevancy of all curriculum design activities in Business English teaching. It assures a flexible curriculum responsive to the needs of various stake...

this paper presents the first part of a larger study on the issue of graduate employability in malaysia as construed in public discourse in english, a language of power in malaysia. the term employability itself has many definitions depending on the requirements of government and industry, and in the case of malaysia, the english-language ability of graduates is inseparable from graduate employ...

In this paper we explore the potential of combining the principle of polyrepresentation with document clustering. Our idea is discussed and evaluated for polyrepresentation of information needs as wells as for document-based polyrepresentation where bibliographic information is used as representation. The main idea is to present the user with the highly ranked polyrepresentative clusters to sup...

in this study, an artificial neural network was developed in order to analyze flexible pavement structure anddetermine its critical responses under the influence of standard axle loading. in doing so, more than 10000four-layered flexible pavement sections composed of asphalt concrete layer, base layer, subbase layer, andsubgrade soil were analyzed under the impact of standard axle loading. pave...

FODEM (FOrmative DEvelopment Method) is a design method for developing digital learning environments for widely dispersed learning communities. These are communities in which the geographical distribution and density of learners is low when compared to the kind of learning communities in which there is a high distribution and density of learners (such as those that exist in urban areas where co...

The eViP Programme has conducted a survey on the current use of virtual patients across the EU and the wider global community. A total of 216 respondents have given feedback on the current and potential future use of virtual patients, including different educational settings and scenarios within which virtual patients have been used. Data has been gathered on different business models for acces...

with recently widespread use of mobile phones and sms communication in iran and reformulation of conventional communication practices, short message advertisements have recently started to gain prominence in the world of advertisement as a quick, less costly, available and reliable means of introducing the products and services offered by the companies and institutions. with this in mind, the p...

considering the crucial role textbook evaluation plays in any educational system, this study evaluated 2 textbook series with respect to the identity options they offer to iranian learners of english. data were gathered based on reading passages, dialogues, and pictures of right path to english (rpe) and cambridge english for schools (ces). although this study is mainly qualitative in nature, q...