Postponement is an approach to reduce risk in new product development by delaying design decisions. Addressing the problem of elicitation and transferring customer needs, which proved to be sticky and difficult to transfer prior to product launch, this paper proposes to move the point of postponement into the customer domain. Products based on technologies such as embedded open toolkits enable ...

Many e-commerce transactions via e-payment systems is carried out. The aim of this study is that the theory of structures, an empirical analysis about the importance and ranking key factors that may be on customer satisfaction in electronic payment systems affect the Iranian banks.9 specific topics of the factors in e-payment systems, customer satisfaction and affect are more key, were selected...

Since 2000, blogs have rapidly become a cyberspace phenomenon. The new medium has created a growing trend: blog advertising. Blogs offer unique advantages over other types of advertising, such as reader coverage and low cost. In addition, blogs generally contain customer comments, which new customers can use to evaluate the advertised products. As a result, blog advertising is very successful. ...

Although, it is generally asserted that electronic commerce (EC) can overcome barriers of distance and lead to the dramatic expansion of markets relative to traditional brick and mortar companies, customer needs of geographical accessibility varies according to characteristics of product, service processes and other relevant factors. In this study, we developed six factors affecting customer ne...

In the context of a customer-driven product or service design process, a timely update of customer needs information may not only serve as a useful indicator to observe how things change over time, but it also provides the company a better ground to formulate strategies to meet the future needs of its customer. This paper proposes a systematic methodology to deal with customer needs’ dynamics, ...

Quality function deployment is a well-known customer-oriented design procedure for translating the voice of customers into a final production. This is a way that higher customer satisfaction is achieved while the other goals of company may also be met. This method, at the first stage, attempts to determine the best fulfillment levels of design requirements which are emanated by customer needs. ...

Understanding the needs or expectations customers aim to pursue is the priority of marketing communications. This study employed a theoretical approach to identify and respond to the needs that consumers seek to satisfy on fan pages. The customer needs were evaluated from functional, hedonic, social, and psychological perspectives. A two-step confirmatory factor analysis was applied. All four o...

Dementia is a disease that impacts millions of people worldwide. Amongst the complications of this disease are behaviors that affect not only the individual with dementia but also their caregivers. These behaviors can be challenging especially for formal caregivers and it is important that they are taught how to prevent them. Long-term care facilities are the perfect settings for this type of e...

consumers have different needs and desires in their relationship with service firms and not every consumer is willing to engage in close commercial relationship in the same manner. although customer relationship management (crm) is a top priority for marketers, scholars and managers do not appropriately understand these distinct relational preferences. this article introduces ‘customer attachme...

Customer Relationship Management is gaining importance as a business strategy. It seeks to select, cultivate and manage the most profitable customer relationships with a view to increasing long-term profitability, through understanding customers' needs. This requires organisations to understand the information requirements of CRM implementation. Most published work to date focuses on management...