نتایج جستجو برای: customer to customer interaction
تعداد نتایج: 10733132 فیلتر نتایج به سال:
price fairness and price satisfaction is one the most important fields in pricing and also in customer satisfaction. in this research, first the dimensions of price fairness, price satisfaction, customer satisfaction, and customer loyalty are extracted from marketing literature, then five hypotheses are developed. in proposed model, price fairness has direct impact on price satisfaction, custom...
Experiences with the management of Grid specific monitoring and accounting data have shown that current approaches do not sufficiently support a distinction between providers, users and customers of a Grid. This gap can be filled by the use of Customer Service Management techniques which enable customers to individually monitor and control their subscribed services. We adapt a Customer Service ...
This research establishes a dynamic game-theoretic model that interprets the mechanism of reputation feedback systems in online consumer-to-consumer (C2C) auction markets. Based on the model, a numerical study is conducted to reveal the effects of feedback systems on auction markets. The study shows that the existence of feedback systems greatly improves the performance of online C2C auction ma...
This paper studies the impact of sales promotion on consumers’ intention to purchase online in the setting of a consumer-to-consumer (C2C) marketplace. The research is grounded in the theory of Technology Acceptance Model (TAM). We test a number of hypotheses empirically about the relationship between online sales promotion, TAM and C2C online purchasing intention. The finding of this study sug...
China’s fast-growing online consumer-to-consumer (C2C) market merits widespread research efforts. However, it has so far received little research attention. In this exploratory study, we chose Taobao – a leading online C2C auction company in China with more than 70% of market shares – as our research context. We focus on the general market structure of Taobao in terms of three factors: market d...
When public transport system represents a primary need for citizens, the analysis of users’ satisfaction is of the utmost importance to offer and obtain an efficient service. It is clear that a customer will be "satisfied", if his expectations are met and will be" disappointed", if his needs are ignored. In the transport field, the formulation and the definition of organizational and operationa...
1567-4223/$ see front matter ̆ 2011 Elsevier B.V. doi:10.1016/j.elerap.2011.06.001 ⇑ Corresponding author. E-mail address: [email protected] (M. Xia). In consumer-to-consumer (C2C) markets, sellers can manipulate their reputation by employing a large number of puppet buyers who offer positive feedback on fake transactions. We present a conceptual framework to identify the characteristics of collusive...
Product customization has become a commonplace topic in the last few years. Cars can be equipped with numerous gadgets, cell phones come in different colours and so on. In all these cases, product customization is a means of marketing. In the fixed line telecommunications market customization is a necessity. This difference is due to the fact that technical infrastructure differs from customer ...
During the past decade, the proliferation of social media has infiltrated various sectors of social and business communications. Of particular interest is the growth of health related websites and the healthcare sector’s adoption of social media. In this paper, we develop a typology of health 2.0 collaboration platforms and websites. According to the proposed typology, two major types of actors...
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