In view of the current lack fashion brand competitiveness and innovation in China, this paper puts forward concept image value creation analyzes it from five dimensions: design, publicity, aesthetics, charm, function. This explores relationship between creation, customer participation behavior, experience perception, intention, trust, loyalty based on consumer co-creation perception theories. O...

a r t i c l e i n f o Purpose: This study aims to investigate how customer co-creation affects the performance of service innovation through the operant resources. Design/methodology/approach: This study uses survey methodology to examine a research model with six hypotheses. Data from 149 high-tech firms are analyzed using structural equation modeling. Findings: The dialogic co-creation affect...

Electronic commerce firms adopt advanced technologies to provide personalization of marketing-mix with data for co-created by consumers. This study explores customer's perception value co-creation and how it impacts intention co-create value. Customer in an e-commerce context was operationalized as second order construct comprising fulfilment, service recovery, price perception, algorithmic fai...

This study evaluates whether the Value Co-creation (VCC) process in hotels contributes to positive guest experience and satisfaction. paper utilizes DART model (Dialogue, Access, Risk, Transparency) as main framework explore VCC hotels. research is first both adjust a customer’s viewpoint evaluate it hotel context. The included data derived from 484 international tourists lodged Greek analyzed ...

BACKGROUND Healthcare providers are competitive, owing to heightened customers' awareness and expectations of health care services. OBJECTIVE The aim of this study was to determine the relationship between customer value creation and loyalty with mediator trust and customer satisfaction. METHODS This is a cross sectional survey study. Participants were 196 patients referred to private hospi...

Few studies have been carried out with the specific aim of looking at customer-to-customer (C2C) interaction, as opposed to the co-creation of the experience. There are C2C literature on empirical case studies and conceptual methods, but one approach is to identify and explore a wider range of C2C-driven services in terms of customers’ interaction. In this research we use the framework of agent...

A new operational perspective on fundamental concepts related to customers, service, and value differs from servicedominant logic in its approach to service systems, value creation, value co-creation, service interactions, value facilitation, and value constellations. This perspective leads to two new tools for supporting service system design: 1) A “value blueprint” uses a swimlane representat...

The paper develops a theoretical background on the co-production approach as an extension of operations management principles, in which co-production function assumes well-defined functional form with the input presence of both firm and customers. The co-production approach not only views a customer as a co-producer, but also conducts strategic trade-offs between a firm and customers in service...