Tourists’ destination branding and the formation of equity are considered among most critical areas tourism marketing. This conceptual paper presents a holistic framework tourist’ brand by highlighting role social, personal, cultural factors in forming tourist knowledge given that ultimately leads to equity. In addition, proposed also highlights rational emotional paths destination. Once develo...

A new approach for analyzing duration state data in brand-choice studies is explored. This approach not only incorporates the correlation among repeated purchases for a subject, it also models the purchase timing and the brand decision jointly. The former is accomplished by applying transition model approaches from longitudinal studies. The latter is done by conditioning on the brand choice var...

This paper seeks to address the research question of what factors make a destination competitive for the accessible tourism market. The research design is based on destination competitiveness theories. The objective is to formulate a ranking that can compare the competitiveness factors between two countries, with historical and appropriate data sets, in order to examine destination competitiven...

This paper views that destination brand as a holistic brand conception, and uses the attributes-based perceptual map technique to describe the static meaning of the positioning conception. With a case study of Shaoxing City in China, two main attributes historical culture and comprehensive function in local university students’ perception are achieved, and Shaoxing’s local university students’ ...

With the increasing level of global urbanization, cities have become protagonists, acquired multiple roles, and influence urban spaces’ transformation strategic governance arrangements. A contemporary perspective urban-territorial protagonism extends debate to image destinations territorial brand focused on regional development. The objective is understand destination in productive process bran...