Bu çalışmanın amacı, Afyonkarahisar’ın termal turizm arz ve talep yapısını inceleyerek, uluslararası hareketlerinden ilin pay alabilmesi için destinasyon pazarlaması yönetimi bakış açısıyla hangi aşamaların takip edileceğinin belirlenmesidir. Bunun için, nitel araştırma desenlerinden olan durum çalışması prensipleri izlenmiş Afyonkarahisar İl Kültür Turizm Müdürlüğü, Sağlık otel, belediye tanıt...

This study examined the long tail nature of destination image using China as an example. The results indicated that the keywords the travelers used to describe China’s image follow power-law distribution. The destination images, expressed by the keywords/terms the respondents typed in, dominated by a few keywords on the top, but contain large amount of small niches. Since those keywords are lik...

A recurring theme in the tourism literature is how travelers and tourism businesses perceive the concept of diversity and uniqueness of attractions pinned to places called tourism destinations and respond to their perceptions. In this backdrop, the primary focus of this research is a reexamination of the unique selling proposition (USP) based tourism marketing practice that various Caribbean is...

An important argument in favor of the encyclical theory of the epistle to the Ephesians is based upon the peculiarities found in the epistle itself. Yet these unusual features (e.g., the lack of personal greetings, the unusual statements in 1:15, 3:2, and 4:21, etc.) can all be satisfactorily explained in the light of an original Ephesian destination. After an examination of early scribal habit...

search behavior and the use of the Internet for trip planning as well as the formation of a first impression toward destination Web sites provided by state tourism offices in the United States. The research methods and the findings of this study are then presented. The final section of the article concludes by discussing the theoretical and practical implications for further development of dest...

Pasraman, as a Hindu educational institution, has great potential to become unique and attractive tourism destination, especially those based on religion culture. However, the development of pasraman destination requires important role effective communication. This article aims explore communication in Pasraman destination. Through literature review case studies, this research discusses dynamic...

Search engines have become an important channel for destination marketing organizations (DMOs) to communicate and promote their products. This study examine the visibility of the websites of the 50 US state tourism offices. Specifically, website visibility is measured by their rankings among other search results in Google based upon a number of most frequently used queries. By comparing website...