In this paper we present a canonical setting that illustrates the need for explicitly modeling interactions between manufacturing and marketing/sales decisions in a firm. We consider a firm that sells an innovative product with a given market potential. The firm may not be able to meet demand due to capacity constraints. For such firms, we present a new model of demand, modified from the origin...

This paper sets out the key ideas, models and debates within the diffusion of innovations (DoI) literature and reviews the implications of these for developing a better understanding of research utilisation and evidence-based policy and practice (EBPP) implementation. The analytical review of the literature is organised around the types of knowledge at issue, the forms of utilisation that are e...

This article is the second in a two-part series concerning marketing techniques to enhance nurses' adoption of innovations. Introducing and getting staff to implement new policies and procedures constitute an important part of the WOC nurse's role. The application of Rogers' Diffusion of innovation Theory provides WOC nurses with a framework to introduce innovations into the clinical setting an...

Given the important but largely unstudied role of contextual influences on the diffusion of innovations, theories and methodologies which take context into account are increasingly relevant. One such approach, the system of innovation approach (SIA), considers context as a network of organizations and groups involved in the production and diffusion of innovations. In addition to the focal innov...

Threshold models have been postulated as one explanation for the success or failure of collective action and the diffusion of innovations. The present paper creates a social nehvork threshold model of the diffusion of innovations based on the Ryan and Gross (1943) adopter categories: (1) early adopters; (2) early majority; (3) late majority; (4) laggards. This new model uses social networks as ...

This paper explores the impact of a variety of contextual factors on the diffusion of six administrative innovations. The paper explores the level importance of 13 contextual factors on decisions(s) to implement (or not) administrative changes. It also examines the level of association between contextual factors and the diffusion of six administrative innovations, finding that the several conte...