This study aims to integrate perceived risk into elaboration likelihood model, develop a comprehensive research model explain dual routes of persuasive communication through various factors affecting individual acceptance and usage mobile shopping apps, identify the antecedents consumers’ in context shopping. Structural equation modeling is adopted test proposed model. Information quality has n...

Dual-Route and Connectionist Single-Route models of reading have been at odds over claims as to the correct explanation of the reading process. Recent Dual-Route models predict that subjects should show an increased naming latency for irregular words when the irregularity is earlier in the word (e.g. chef is slower than glow)-a prediction that has been connrmed in human experiments. Since this ...

A dual-band artificial magnetic material and then a dual-band double-negative metamaterial structure based on symmetric spiral resonators are presented. An approximate analytical model is used for the initial design of the proposed structures. The electromagnetic parameters of the proposed metamaterial structure retrieved using an advanced parameter retrieval method based on the causality princ...

Reading is a complex skill that has been acquired only recently in the evolution of humans. This fascinating ability has motivated many neuropsychological models. In particular, it has been proposed that reading is sustained by two parallel and complementary systems (see for example Epelbaum et al., 2008 for a plausible anatomical implementation of this model): a lexico-semantic one and a phono...

We have recently proposed a dual-route model of the effect of head orientation on perceived gaze direction (Otsuka, Mareschal, Calder, & Clifford, 2014; Otsuka, Mareschal, & Clifford, 2015), which computes perceived gaze direction as a linear combination of eye orientation and head orientation. By parametrically manipulating eye orientation and head orientation, we tested the adequacy of a line...

Developmental dyslexia was investigated within a well-understood and fully specified computational model of reading aloud: the dual route cascaded model (DRC [Coltheart, M., Rastle, K., Perry, C., Langdon, R., & Ziegler, J.C. (2001). DRC: A dual route cascaded model of visual word recognition and reading aloud. Psychological Review, 108, 204-256.]). Four tasks were designed to assess each repre...

The role that lexical storage and computation play in the processing ofmorphologically complex words is highly debated. Thus far, studies that contrastthese processes have yielded widely varying results. At present, three viewpointspredominate: (1) the full storage model, in which all known words are storedseparately in the mental lexicon, (2) the full parsing model, in which al...

Nonword pronunciation is a form of generalization behavior that has been at the center of debates about models of word recognition, the role of rules in explaining behavior, and the adequacy of the parallel distributed processing approach. An experiment yielded data concerning the pronunciation of a large corpus of nonwords. The data were then used to assess 2 models of naming: a model develope...

Due to the high perceived risk, building users’ initial trust is crucial to facilitating their adoption and usage of mobile banking. Drawing on the elaboration likelihood model (ELM), this research examined users’ initial trust in mobile banking. The results indicated that initial trust develops along a dual route including the central route and peripheral route. Self-efficacy as the elaboratio...