Understanding consumer ethnocentrism will enhance the tendency of individuals to have higher purchase intentions for local products. This research examines direct effect on intention sneakers in Indonesia and determine whether perceived quality can mediate influence sneakers. uses explanatory approach with respondents about 260 Generation Z Indonesia. The data was analysed by Partial Least Squa...

This current study aimed at investigating the effects of gender (male versus female) and age (younger versus older) on consumer ethnocentrism and animosity in Indonesia in regard to eight opposed countries. Based on the ANOVA test, the findings showed that female and young consumers have a higher political and economical animosity; while female and old consumers tend to have higher ethnocent...

The concept of consumer ethnocentrism was introduced more than 30 years ago, and since then it has received keen interest among academic researchers. However, empirical evidence in published studies been inconclusive many macro-drivers cursory attention. This study meta-analyses 240 from 57 countries tries to understand the key drivers ethnocentrism. results indicate that is a universal phenome...

The damaging effects of market globalization towards developing countries necessitate the exhibition favorable attitudes purchase intention for local brand automobiles manufactured locally. With application moral foundation theory (MFT), a quantitative and cross-sectional study that involved 373 Proton potential consumers through mall intercept survey in Malaysia was analyzed. results show Prot...