This conceptual paper considers sponsorship in a fast moving consumer goods context, specifically the effects of on-pack promotion of the sponsorship relationship on consumer attitudes and purchase intentions. As little research has explored these issues, this paper proposes a framework considering sponsorship effect with particular attention being paid to outcomes of consumer attitudes toward ...

In recent years, online consumer reviews have become popular in platform sellers to increase product sales, and the literature has widely recognized those reviews' positive impacts. Nevertheless, this paper identifies negative impacts on intra-brand competition (multi-product), aims study such effect wholesale prices design strategies of players FMCG (Fast Moving Consumer Goods) O2O (online off...

We focus on a three-stage supply chain problem for fast moving consumer goods including a supplier, a manufacturer and customers. There are different orders over identical cycles, to be processed in production site. The problem is to find a joint cyclic schedule of raw material procurement and job scheduling minimized the total cost comprised of raw material ordering cost and holding cost, prod...

Berdasarkan survei Greenpeace International, perusahaan Fast Moving Consumer Goods (FMCG) adalah kekuatan dominan di balik model ekonomi sekali pakai yang mendorong krisis sampah plastik berasal dari konsumsi dan proses produksi dalam rantai pasok juga menghasilkan limbah industri. Limbah industri harus ditangani secara tepat agar tidak menimbulkan efek lanjutan sehingga diperlukan adanya konse...

The purpose of this study is to empirically examine the influence firm characteristics (size, age, industry type, and ownership) on a firm’s strategic orientation. business environment, namely market uncertainty competition intensity, also analysed in association with Furthermore, implication orientation for performance tested. used 1024 data sets 128 manufacturing firms listed Indonesia stock ...

The grocery industry is one of the largest and most important industries, with supermarkets and grocery stores being amongst the most popular and diverse businesses. This evolution would not have been possible without effective supply chain management. However, contemporary supply chains, especially those of Fast Moving Consumer Goods (FMCG), still conceal numerous inefficiencies, mainly in Pan...