Despite a great deal of theoretical research on competition, there has been limited empirical work assessing the type of competitive interaction that actually exists in the marketplace. The empirical work that has been conducted has suggested that there is significant variation in the type of competitive interaction across categories and across marketing instruments. Consequently, the central o...

The concept of the Value Chain was made popular by Harvard University’s Professor Michael Porter. The Porter Value Chain has been widely adopted by the business community as a mechanism to understand and comprehend complexity in business environments, with the ultimate goal of structuring the business to maximize its competitive advantage. Implementing the Value Chain is not easy: a number of o...

The Delta Model is a new strategy framework that places the customer at the center of management. It examines the primary options available to establish customer bonding and it prescribes how to link strategy with execution through the alignment of adaptive processes. The paper concludes with an attempt to integrate the Competitive Positioning (a framework proposed by Michael Porter), the Resou...

Most environmentalists agree that “business activity is the major contributor to environmental destruction” (Wedford, Gouldson, 1993, p.1). But an increasing number also claim that “businesses are [also] central to [...] the solution” (Wedford, Gouldson, 1993. p.1), a heavily debated argument. Can business while staying true to its purpose, to maximize profit, achieve sustainability? This paper...

In the highly competitive nowadays markets, many companies actions assume the project form. In special, Information Technology (IT) projects assume great importance, enabling the dynamic actions that organisations need (Porter, 2001; Tapscott, 2001). However, IT applications assume different roles, from operational support to strategic, according to companies’ strategies and operations, besides...

With the rise of the Internet as an important dimension of business, fierce competition is resulting in industries that fit skew distributions, where those few firms that can best leverage the digital economy accrue the majority of the revenues. Porter points out that the Internet erodes industrial profitability and intensifies the need for sound strategy. As a tool for modeling the growth of f...

Marketing using Instagram is becoming a popular marketing strategy for businesses today. Ringkai Indonesia, small business that provides healthy snacks children in Bandung, uses as its main digital tool. However, has low number of account engagement and followers. This serious problem to be able continue compete online sales. Therefore, the objectives this study are first, find significant fact...

Trade market power serves as a significant indicator of pricing within the trade market. This paper aims to examine structure global forage from 1997 2020 and assess exporters in major importing countries, namely Japan, China, South Korea, by utilizing an extended G-K model based on theory residual elasticity demand. The findings this analysis provide several key insights. Firstly, it is reveal...