Patanjali Ayurved Limited has seen remarkable expansion to date, poses a serious threat FMCG companies like Colgate-Palmolive, India Tobacco Company (ITC), Hindustan Unilever (HUL), and Godrej Consumer Products. This paper aims identify the factors that contributed Patanjali's rapid ascent popularity growth as well marketing mix tactics used penetrate fiercely competitive Indian industry. The s...

The growing social and regulatory concerns for the environment lead an increasing number of companies to consider green issues as a major source of strategic change. In particular, this trend has major and complex implications on the technological strategy of a company and on its product innovations. Even though it is increased eco-awareness of Indian customers during the past few decades, ther...

Goal: this study aims to explore the existent theoretical concepts that may explain behavioural response of consumers in relation various cross-categorical fast-moving consumer goods brands constitute brand portfolios international FMCG corporations. Namely, these include halo error, foreign-local bias, country-of-origin effects. The research grasps if changes attitude exist when it comes misid...

Background: The fast-moving consumer goods (FMCG) sector contributes significantly to the gross domestic product (GDP) growth of a country. This has therefore led in importance reverse logistics (RL) since FMCG cannot avoid RL. It is important for implement RL strategies that can lead firm competitiveness. Through implementation strategies, this will achieve many goals as well study mainly soug...

Dampak pandemi virus Covid-19 sangat terasa di dunia bisnis dan ekonomi. Dalam waktu yang cukup singkat, pola pemasaran pun berubah terlebih ketika diberlakukan social distancing Pembatasan Sosial Berskala Besar (PSBB). Menteri keuangan Sri Mulyani Indrawati menyebut sejumlah sektor industri berpotensi meraup keuntungan tengah ini. Namun tampaknya fenomena menarik disini adalah terungkapnya fak...

In this manuscript, the authors aim to explore sustainable consumer behaviour during shopping at a self-service store with fast-moving goods (FMCG). An innovative combination of virtual reality (VR) equipment and an electroencephalogram (EEG) was used in study. The objective study gather information as how consumers make decisions when buying studies conducted so far have either VR or EEG. To b...