In today’s global markets engineers need to design products for a wide variety of stakeholders and cultures. Engineering students, therefore, must learn how to design products that meet the needs of the stakeholders and are appropriate for the cultures inwhich theywill beused.Human-centereddesignguides students indevelopingdesign ideas that achieve this goal. This approach has proven to support...

Culture Categories Tree Metaphor Concepts in grocery retailing Customer Social Self Concept Modes of Ethnographic Research in Branding Tree as a Critical Model of Branding as a Cultural process

This paper examines the current approaches used in the training of intercultural business communication such as cultural patterns and skills, and points out that these approaches mainly reflect the etic or culture-general perspective. What is missing is the emic or culture-specific perspective. In order to promote intercultural research based on both perspectives, this paper details ethnography...

Ethnography is a qualitative research design that has relevance for clinical research in occupational therapy. The ethnographic approach is illustrated in the present paper through a description of how it could be used to investigate the effectiveness of an occupational therapy leisure intervention with stroke survivors. This paper contrasts ethnography with a randomized clinical trial design a...