Emotions strongly influence our decisions, particularly those made under risk. A classic example of the effect of emotion on decision making under risk is the "framing effect," which involves predictable shifts in preferences when the same problem is formulated in different ways. According to dual process theories, this bias could stem from an affective heuristic belonging to an intuitive type ...

Studies of framing effects on health-related intentions and behaviour have been conducted in numerous areas, with contradictory results. These inconsistent results can be partially explained by the differential nature of the behaviours concerned, and by the degree to which people engage in detailed processing of the messages, but there is clearly more to learn about framing effects. This study ...

We estimate the disposition effect for active traders in a large discount brokerage dataset containing US households trading records between 1991 and 1996. apply wide framing perspective, focusing on portfolios rather than individual stocks. find that varies inversely with proportion of stocks at gain portfolio, nearly vanishing when this reaches 50%. This is driven by how realisation gains los...

Studies that have addressed questions concerning when framing effects are likely to occur have produced mixed results. In this article we examine how differences in personality factors influence a group–based framing task. Specifically, when high collective importance individuals evaluated a framing task involving their group no framing effects were observed. Different results were obtained for...

The attribute framing effect, where people judge a quantity of an item more positively with described (e.g., “75% lean”) than its negative, albeit normatively equivalent description “25% fat”), is robust phenomenon, which may be moderated under certain conditions. In this paper, we investigated the moderating effect characteristics quantifier term: format (verbal, e.g., “high,” or numerical, “7...

Prospect theory suggests that people are risk-averse when facing gains, but risk-prone when facing losses, a pattern known as the framing effect. Although framing effects have been widely demonstrated, few studies have investigated framing effects under conditions of need. Risk-sensitivity theory predicts that decision makers should prefer high-risk options in situations of high need, when lowe...

A consumer survey and Tobit analysis were used to determine the effect of message framing and other factors on selfreported organic food purchase likelihood. Negative framing, which emphasizes the possible negative consequences of conventional agricultural techniques, led to a “boomerang effect” that resulted in lowered purchase likelihood of organic food by consumers with high trust in food sa...