Rhetorical figures, which are frequently applied in advertisements, can add literary flavor to the texts, gratify audiences’ aesthetic needs, and deepen their impression. In advertisement translation, it is very common that the rhetorical figures applied in the original text are replaced with new ones in the translation. This research focuses on rhetorical figures’ function of enhancing audienc...

Although Kenya's current 5-Year National Development Plan cites communications as a public policy issue in terms of the establishment of basic infrastructural facilities, little attention has been given to this area. At the national level, a more specific approach to communication policy demands the formulation of coherent policies and their implementation through adequate institutional bodies...

Performance Influencing Factors, or PIFs, are factors that combine with basic human error tendencies to create error-likely situations. In general terms PIFs can be described as those factors which determine the likelihood of error or effective human performance. It should be noted that PIFs are not automatically associated with human error. PIFs such as quality of procedures, level of time str...