The communication policy of the European Central Bank attracts a lot of attention from financial markets. This paper analyses the informational content of the monthly introductory statements of the ECB president explaining interest rate decisions with regard to inflation expectations of financial market experts for the euro area from February 1999 to June 2007. Estimations are conducted for the...

As public visualization is receiving more attention in academic research as well as in everyday practice we need to consider the physical environment as an important intrinsic component of its design. We propose that one should not disconnect a public visualization from the context in which it is read, as its immediate environment carries various meanings that influence its perception and inter...

The medieval troubadours were no wandering musicians, casually improvising their songs as they strolled from town to town, but trained artists who lovingly crafted their songs to please and woo their listeners. The art of rhetoric deeply affected the art of the troubadour. First, the art of rhetoric divided composition of a speech into five well-defined parts. The troubadours consciously molded...

Classical rhetoric was the first discipline concerned with persuasion and in fact still has a lot to offer. This is exemplified by a short discussion of the persuasive appeals known from classical rhetoric as well as the so-called ‘aptum-model’. It is suggested how these sets of rhetorical concepts may be developed into guidelines for persuasive design. Moreover, classical rhetoric can be relat...

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--. 1981. Writing with Power. New York: Oxford University Press. --. 2002. The Cultures of Literature and Composition: What Could Each Learn from the Other? College English 64:533-46. Gerber, John C. 1950. The Conference on College Composition and Communication. CCC I: 12. Harkin, Patricia, and John Schilb, eds. 1991. Contending with Words: Composition and Rhetoric in a Postmodern Age. New York...

Abstract What obligations do scholars of rhetoric and public address have to understand, address, sustain the conditions earthly coexistence? Only if field embraces a genuinely ecological notion rhetoric, author argues, only we collectively commit addressing dimensions our various objects study, can truly give back earth in ways that honor all it has given, continues give, us. Toward end, this ...