Background. Now one of the necessary capabilities, to succeed in the field of competition is having knowledge and marketing skills in economic institutions. Objectives. The goal of this study was Factors affecting development of marketing capability of collegiate sport. Methods. This study is correlating, and, in view of objective, current research is practical. Populations consist of 5 group...

Air Traffic Flow Management (ATFM) regulations, such as ground holdings, are often cancelled before their initially planned ending time. This early cancellation leads to an unnecessary ground delay and a misuse of airport or airspace resources. In previous publications, the authors have suggested a speed reduction strategy aiming at splitting the assigned ATFM delay between ground delay and air...

Marketing strategy is correlated with the regulations for the corresponding product category. Accordingly, there is a big difference in the marketing strategy of food supplements and over-the-counter medicines. In this paper are presented 2 different marketing strategies of a new small pharmaceutical company in two studies. The findings of studies analysis can be used for developing marketing s...

The study was a case study analysis about Thai Asia Pacific Brewery Company. The purpose was to analyze the company’s marketing objective, marketing strategy at company level, and marketing mix before liquor liberalization in 2000. Methods used in this study were qualitative and descriptive research approach which demonstrated the following results of the study demonstrated as follows: (1) Mark...

main research interests are: management of technological innovation, academic-industry relationships and technological entrepreneurship.editor of several books and author of several scientific papers in the area of energy and environment and related fields, with emphasis on fluid mechanics and combustion. He this context, he has led the Organizing Committee of a series of International Conferen...

The marketing performance of international joint ventures (IJVs) particularly of those in the Southeast Asian Economies has not received adequate attention from international business researchers and International Joint Ventures (IJVs) have become an important means of market entry for many firms, particularly those seeking entry into Asia. This study identifies the factors influencing the mark...

car manufacturing industry is considered one of the major national industries, which due to its increasing product, particularly in recent years, has played a crucial role in the economy of the country, and still continues to do so. with the development of manufacturing capacity in the car industry, a relative competition is being witnessed among the manufacturers, which calls for the considera...

This paper describes the use of Quality Function Deployment and Benchmarking technique to evaluate Sport Organizations Web sites, in the particular the case of Elite Soccer leagues. We used the 22 basic questions of WebQual 2.0 as the customer expectations; then, we evaluated the perceived quality and performance (customer satisfaction) of five professional soccer leagues websites. Using the di...

This paper emphasizes the importance of active marketing in the customer relationship management. Especially, the data mining technology is applied to establish an active marketing model to empirically analyze the condition of the AH Jewelry Company. Michael Porter's Five Forces Model is employed to assess and calculate the similarity in the active marketing model. Then, the questionnaire analy...