With the improvement of China's Internet penetration and a shift in consumption consciousness, user scale and market size of online trading reached a new height, and C2C e-commerce has the most rapid development. As the seller and buyer of online transaction in a state of isolation in time and space, there is serious information asymmetry. So the reputation problems that exist in the online tra...

In an organisational setting, such as an online marketplace, the organisation monitors agent interactions, and enforces norms by means of sanctions. This paper provides an operational semantics for agent interactions within such a setting, distinguishing constitutive norms for monitoring and sanction rules for enforcement of norms. Our contribution emphasizes a more detailed exploration of the ...

This paper examines the effect of the freemium strategy on Google Play, an online marketplace for Android mobile apps. By analyzing a large panel dataset consisting of 1,597 ranked mobile apps, we found that the freemium strategy is positively associated with increased sales volume and revenue of the paid apps. Higher sales rank and review rating of the free version of a mobile app both lead to...

A B2B e-marketplace is emergent with product representation requirements in continuous changes. To capture the emergence, this paper proposes a novel collaborative product representation approach that collaboratively generates new product representations in real-time both at the sides of sellers/buyers and e-marketplace providers. The approach employs a well-defined product representation const...

A seller in an online marketplace with an effective reputation mechanism should expect that dishonest behavior results in higher payments now, while honest behavior results in higher reputation—and thus higher payments—in the future. We study the Window Aggregation Mechanism, a widely used class of mechanisms that shows the average value of the seller’s ratings within some fixed window of past ...

There are concerns that despite government initiatives to promote adoption of electronic commerce, SMEs still fail to realise e-commerce related benefits. It may therefore, seem premature to discuss electronic marketplaces in the context of SMEs. However, if SMEs ignore e-marketplaces a number of problems can result. E-marketplaces present a significant threat to SMEs since they increase compet...

Online shoppers depend on customer reviews when evaluating products or services. However, in the international online marketplace, reviews in a user’s language may not be available. Translation of online customer reviews is therefore an important service. A crucial aspect of this task is translating opinion words, key words that capture the reviewers’ sentiments. This is challenging because opi...

What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? The Long Tail is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From sup...

Although there are many initiatives to encourage SMEs online, not all have been successful. It may therefore seem premature to discuss electronic marketplaces in the context of SMEs. However, if SMEs ignore e-marketplaces a number of problems can result. E-marketplaces present a significant threat to SMEs since they increase competition and leave nonparticipants vulnerable to more e-enabled fir...

The motivation for e-marketplace participation for suppliers as well as buyers is closely linked to the perceived outcome of participation and not only in terms of the benefits of joining an emarketplace, but also in terms of possible consequences of not joining. Hence, the central issue is why organisations decide to buy and/or sell goods or services on e-marketplaces. We develop a theoretical...