Free AccessImportant Keywordshttps://doi.org/10.14220/9783737013444.259SectionsPDF/EPUB ToolsAdd to favoritesDownload CitationsTrack Citations ShareShare onFacebookTwitterLinkedInRedditEmail About Previous chapter Next FiguresReferencesRelatedDetails Download book coverOsnabrücker Studien zur Jüdischen und Christlichen Bibel.Volume 8 1st editionISBN: 978-3-8471-1344-7 eISBN: 978-3-7370-1344-4Hi...

With the increasing share of online advertising, the amount of highly detailed data available on an individual consumer level has substantially increased over the last few years. Because there are costs associated with collecting, analyzing, and storing this type of data, it is important to understand the value of this specific type of personal data. In this paper, we illustrate the economic va...

Anthropology is becoming an increasingly popular source from which to borrow tools to investigate marketing and consumer behavior. Not only do many anthropologists themselves conduct some marketing and consumer research, but more and more marketers are developing anthropological methods in their marketing practice and research. The anthropological approach focuses on the influences of culture a...

Consumer purchasing decisions relating to foreign products are influenced by economic, psychological and sociological factors. This study attempts to relate such rarely studied variables as animosity and ethnocentrism to concepts taken from consumer behavior which are brand image and purchase intention. Consequently, this study attempts to provide insights into how brand image, consumer ethnoce...

Using a database of 11,001 unique sponsored search keywords, we investigate the relationship between the characteristics of keywords oriented around deal-seeking and brand-seeking and consumer search behaviors and buying propensities. On the basis of the search depth versus search breadth framework, we hypothesize that deal-seeking keywords elicit a search of greater breadth, whereas brand-seek...

abstract theories of behavior consumer deal with human behaviors as a being with will and purpose, so they are based on specific assumptions about the human nature and fundamentals of decision making. these assumptions often have ideological roots in different value systems consequently they are different in various these systems. the aim of this paper is to investigate these assumptions in the...

The prosodic behavior of word categories in Modern Greek is observed in relation to two keyword-based Speech Technology applications, namely for a Speech Recognition system in the healthcare domain for task-oriented dialogs intended for senior citizens and for the prosodic modelling of utterances produced by a Conversational Agent in a dialog system for consumer complaints. Word categories are ...

the main objective of this paper is to argue how the mobile phones have transformed the iranian lifestyle and how the arrival of mobiles has been a catalyst for revolting behavior, and has launched a new consumer behavior and has changed our relationships. the paper explains how the people's behavior has developed a whole new social code in iran. it is argued that the social value of being able...