In this work we introduce for extended real valued functions, defined on a Banach space X, the concept of K directionally Lipschitzian behavior, where K is a bounded subset of X. For different types of sets K (e.g., zero, singleton, or compact), the K directionally Lipschitzian behavior recovers well-known concepts in variational analysis (locally Lipschitzian, directionally Lipschitzian, or co...