Let V be the C∗-algebra B(H) of bounded linear operators acting on the Hilbert space H, or the Jordan algebra S(H) of self-adjoint operators in B(H). For a fixed sequence (i1, . . . , im) with i1, . . . , im ∈ {1, . . . , k}, define a product of A1, . . . , Ak ∈ V by A1 ∗ · · · ∗ Ak = Ai1 . . . Aim . This includes the usual product A1 ∗ · · · ∗ Ak = A1 · · ·Ak and the Jordan triple product A ∗ ...