In this investigation, an attempt has been made to analyze the marketing efficiency of different egg channels and constraints faced by producers intermediaries in East Godavari district Andhra Pradesh. The investigation is based on primary secondary data collected from 90 poultry farmers 30 two randomly selected mandals interviewing individual respondents during 2018-19. were using multistage r...

Recently, economic depression, which scoured all over the world, affects business organizations and banking sectors. Such economic pose causes a severe attrition for banks and customer retention becomes impossible. Accordingly, marketing managers are in need to increase marketing campaigns, whereas organizations evade both expenses and business expansion. In order to solve such riddle, data min...

Marketing-mix plays an essential role in the competitive business environment. Marketing decision makers constantly need to monitor changes in the environment and organization to make necessary changes. Therefore, a knowledge management system is required to acquire, store, retrieve and use up-to-dated knowledge. Corporations also tend to look for systems assisting them in knowledge management....

When competing firms target information towards specific consumers through direct marketing activities, complete segmentation of markets can result. We analyze a two-stage duopoly where, prior to price competition, each firm targets information to specific consumers and only consumers informed by a firm can buy from it. This has the effect of endogenously determining market segments in a model ...

The paper substantiates the necessity of higher schools marketing activity developing on the basis of Internet technologies; suggests the technique of comprehensive assessment of functioning and quality of the site as the main tool of marketing activity on the Internet, substantiates the stages of its implementation and provides the approbation results; suggests strategic directions for the imp...