The study aims to identify the possibilities offered by academic studies in Cuba for the training of information professionals as marketing managers. A theoretical analysis is conducted of the basic functions of marketing and its information dimension, the specific features of the work of the marketing manager, and the Revista Cubana de Información en Ciencias de la Salud 2014;25(2):234-248 htt...

the primary focus of the present study is to review organization analysis models from the standpoint of marketing and to propose an appropriate model for information centers and entities. a detailed literature review is made concerning marketing concepts, principles and services with respect to information organizations. the second stage deals with review and study of information entities, thei...

Marketing channel plays a key role for the success of an enterprise in gaining competitive edge, markets demanding agility and quick market responsiveness which represent complex phenomena in global competition. To discover the behavior and mechanism of organization, nowadays, more and more people have paid attention to the complexity theory such as self-organization, dissipative structure theo...

This fact that marketing can encourage farmers to produce and their products better introduce to compete in the sell market and with market-friendly products to know better is important. The farmer who is not familiar with the importance of marketing and its technology will not be able to succeed in selling their product and may sell your product at a cheaper price and will be deprived of inter...

Automatic Speech Recognition (ASR) technology has reached maturity to the extent that it can be used successfully in various applications. However, it is by no means the “solved problem ” that some marketing campaigns are promoting it to be. One o f the biggest challenges that operational ASR systems are faced with, is to maintain recognition performance in adverse acoustic conditions. The trai...

The research was developed in the canton Sucre with objective of analyzing evolution traditional marketing to digital within training process, verify how ability surprise consumer has been lost, they have become accustomed sales and do not focus much more on customer his emotions when making a decision about product or brand since what is important for him experience offered by he consumes. For...

Bilateral and multilateral development cooperation agencies are to an increasing extent promoting and adopting a sector-wide approach (SWAp) in their development cooperation. The Swedish International Development Cooperation Agency (Sida), for example, joined their first sector-wide approach cooperation in the late 90s, and today they are involved in SWAps in countries in Africa, Asia and Latin...

Many new techniques have emerged with the Internet and have established the foundation of new business models, which are mostly encompassed by the term e-commerce. Using these techniques to develop a business is becoming a must to survive in a world that is increasing in need for electronic information [1]. Online marketing for an ecommerce is an essential step of the overall strategy for ecomm...

The strategic role of the consumer in the Internet economy clearly reshapes the meaning of marketing concept leading to separate the traditional marketing from the marketing in Electronic Retailing. The active involvement of the consumer in the shopping process could be utilized by the marketers so as to design new products and develop product and marketing strategies. Marketers, enabled by the...

training is considered an important element in the organization, as it heavily influences people to learn how to be more effective at work by modifying knowledge, skills or attitudes through the learning experience to achieve a successful performance. likewise, training is a long term allegiance to all employees because they have to learn new skills and knowledge which become a turning point fo...