*Corresponding Author Email: [email protected] Tel.: +8613570153794 This study identifies determinant factors of customer e-loyalty towards the advertising shown on Durex Thailand facebook fan page. Other variables include advertising value (Entertainment, Informativeness, and Brand usage imagery congruity), e-satisfaction and e-trust, which can affect e-loyalty. Exploratory sequential desig...

This paper empirically investigates how the intensity of direct-to-consumer advertising depends on the sales channel, using data from the US mutual fund industry. The empirical analysis exploits the presence of two sales channels within the industry, one where firms sell directly to end consumers and another where firms sell through expert intermediaries. I find that firms in the direct sales c...

The recent interest in health promotion and disease prevention has drawn attention to the role of the alcohol and junk-food industries. Companies supplying, producing, advertising or selling alcohol or junk food (ie, foods with a high content of fat, sugar or salt) do so to generate profits. Even companies marketing "low-carbohydrate" beers, "mild" cigarettes, or "high-fibre" sugary cereals are...

Mining social media is a new plan to boom business. The Social media houses vast amount of usergenerated data which can be used for data mining.Marketing enthusiasts are searching for means to utilize these mined business information for the intake of their sales/marketing and advertising teams. The mined information from social platforms can considerably impact business strategy of any busines...

Importance Data are needed to evaluate community interventions to reduce consumption of sugary drinks. Supermarket sales data can be used for this purpose. Objective To compare beverage sales in Howard County, Maryland (HC), with sales in comparison stores in a contiguous state before and during a 3-year campaign to reduce consumption of sugary beverages. Design, Setting, and Partipicants T...

In recent years, manufacturers have become increasingly disposed toward the use of sales promotions, often at the cost of advertising. Yet the long-term implications of these changes for brand profitability remain unclear. In this paper, we seek to offer insights into this important issue. We consider the questions of i) whether it is more desirable to advertise or promote, ii) whether it is be...

The rapid rise of online sales has introduced technologies that promise better targeting of consumers for specific ads. Thus far the literature has not differentiated between online advertising strategies and, instead, explores whether one strategy is more effective than another in identifying a consumer with a propensity to buy a particular product, in the belief that a higher transaction rate...

We study a stationary, single-stage inventory system, under periodic review, with fixed ordering costs and multiple sales levers (such as pricing, advertising, etc.). We show the optimality of (s, S)-type policies in these settings under both the backordering and lost-sales assumptions. Our analysis is constructive, and is based on a condition which we identify as being key to proving the (s, S...

OBJECTIVES To assess the effect of the Master Settlement Agreement (MSA) on the amount of cigarette advertisements visible from outside of over-the-counter tobacco retailers, for five specific premium brands and an "all other" category, for five types of establishments, and in three areas (windows/doors, building/other detached areas, and sidewalks); to assess the relation of total exterior ret...