This study discusses the role of Gabag Indonesia's social media marketing in maintaining brand equity Covid-19 pandemic. The problem this research is that pandemic occurred Indonesia has caused many losses to existing business and economic sectors cessation direct sales, especially retail sector, forcing brands carry out activities online, namely through media. formulation how Marketing for pan...

The Impact of Customer-Based Brand Equity on Revisit Intentions: An Empirical Study of Business and Leisure Travelers at Five Shanghai Budget Hotels Yaqian Zhou Abstract The purpose of this study is to explore how, from a customers’ point of view, brand equity influences budget hotel revisit intentions. The research is based on a convenience sample of 400 respondents who had stayed at top-5 bud...

This study examines the effect of social media richness on business performance, mediated by brand equity. The utilizes a quantitative methodology with sample 232 food and beverage SMEs in Indonesia. Data were analyzed using structural equations models partial least squares (SEM PLS). results indicate that has influence equity, as MSMEs provide abundant information their platforms give more imp...

this research aimed to investigate the effect of brand vision and positioning on brand equity with regard to moderating role of product performance and using descriptive survey research. the population of research was marketing experts of superior brands in iran’s food industry, which chosen 148 sample of those population using stratified sampling method. data collection tool was a questionnair...

This research aims to provide knowledge related post-covid 19 digital marketing strategies increase the number of students at private universities in Indonesia. study uses a qualitative method with case approach data collection. Observing, interviewing, and sorting required as well conducting validity through triangulation from experts confirm effectiveness activities on social media increasing...

This study aims to identify the mediating effect of trust on brand loyalty and brand equity. Three antecedents including cognitive and experiential factors are evaluated to identify their direct effects on brand loyalty and brand equity. Their indirect effects through trust are also evaluated. This study conducted a survey through both paper-based and online based survey. The respondents were 2...

The digitalization of creative industries has undermined the business models legacy media outlets as well music industries. This article discusses two primary ways that functioned in context industries—as a producer symbolic value and an engine promotion. However, central aim this study is to analyze development these functions new sphere by identifying promotion practices on Facebook. Based in...

OBJECTIVE To identify what features of social media - promotional messaging or peer networks - can increase physical activity. METHOD A 13-week social media-based exercise program was conducted at a large Northeastern university in Philadelphia, PA. In a randomized controlled trial, 217 graduate students from the University were randomized to three conditions: a control condition with a basic...