In this paper, we explore how supply chain theorists can engage with metaphorical imagination to develop theory. Our main purpose was provide additional useful guidance on scholars approach the method of metaphoric transfer. To do this, build previous work transfer and Metaphoric Transfer Pathways framework. The framework offers two novel approaches working metaphors that will help best leverag...

Temporal language is often couched in spatial metaphors. English has been claimed to have two space-time metaphoric systems: the ego-moving metaphor, wherein the observer’s context progresses along the time-line towards the future, and the time-moving metaphor, wherein time is conceived of as a river or conveyor belt on which events are moving from the future to the past. In three experiments, ...

Some researches indicate that the right hemisphere (RH) has a unique role in comprehending the figurative meaning of metaphors whereas the results of other studies do not support the notion of a selective role for the RH in accessing metaphorical meanings. The present research used fMRI technology to test a theoretical explanation of the above conflicting findings. This theoretical account is d...

In this study, we investigated the neural substrate involved in the comprehension of novel metaphoric sentences by comparing the findings to those obtained with literal and anomalous sentences using event-related functional magnetic resonance imaging (fMRI). Stimuli consisted of 63 copula sentences ("An A is a B") in Japanese with metaphorical, literal, or anomalous meanings. Thirteen normal pa...

We investigated the consequences and preconditions of two types of metaphors in stock market commentary. Agent metaphors describe price trends as actions of an animate, selfpropelled actor, whereas object metaphors describe them as movements of an inanimate object caused by external physical forces. Study 1 examined the consequences of commentary for lay investors’ judgments. Agent metaphors, c...

The left superior temporal sulcus (STS) plays an important role in integrating audiovisual information and is functionally connected to disparate regions of the brain. For the integration of gesture information in an abstract sentence context (metaphoric gestures), intact connectivity between the left STS and the inferior frontal gyrus (IFG) should be important. Patients with schizophrenia have...

We used event-related fMRI (ER-fMRI) to test the hypothesis that metaphors bias cognitive processing of semantic relatedness towards a search for a wider range of associations. Twelve right-handed male volunteers read a mixture of metaphoric and literal sentences, each sentence being followed by a single word, which could be semantically related or not to the preceding sentence context. We foun...