BACKGROUND Antihypertensive medications are widely prescribed by doctors and heavily promoted by the pharmaceutical industry. Despite strong evidence of the effectiveness and cost-effectiveness of thiazide diuretics, trends in both promotion and prescription of antihypertensive drugs favour newer, less cost-effective agents. Observational evidence shows correlations between exposure to pharmace...

Web publishers frequently integrate third-party advertisements into web pages that also contain sensitive publisher data and end-user personal data. This practice exposes sensitive page content to confidentiality and integrity attacks launched by advertisements. In this paper, we propose a novel framework for addressing security threats posed by third-party advertisements. The heart of our fram...

OBJECTIVE Food marketing is linked to childhood obesity through its influence on children's food preferences, purchase requests and food consumption. We aimed to describe the volume and nature of outdoor food advertisements and factors associated with outdoor food advertising in the area surrounding Australian primary schools. METHODS Forty primary schools in Sydney and Wollongong were select...

OBJECTIVE To document the types of foods advertised and weight-related nutritional claims made during advertisements appearing on general market and African American television programming. DESIGN Content analysis of 553 food advertisements appearing during 101.5 prime-time television hours. OUTCOME MEASURES Advertisements were classified according to general category (fast-food restaurant,...

Intentional or unintentional leakage of confidential data is undoubtedly one of the most severe security threats that organizations face in the digital era. Most of the advertisements are posted from any consumers that are displayed in social network profiles. If user clicks on the advertisements, it will redirect to another page. That page may be original or fake. If it is a fake advertisement...

Food advertisements on mainstream television have received less research attention than those on children's television. Little is known about how television food advertisements vary internationally or if there have been changes over recent years. We describe food-related television advertisements and the nutrient content of foods advertised during prime-time television in Ontario, Canada and th...

In this paper we consider the issue of advertising to children. Advertising to children raises a number of concerns, in particular the effects of food advertising on children's eating habits. We point out that virtually all the research into children's understanding of advertising has focused on traditional television advertisements, but much marketing aimed at children is now via the Internet ...

with recently widespread use of mobile phones and sms communication in iran and reformulation of conventional communication practices, short message advertisements have recently started to gain prominence in the world of advertisement as a quick, less costly, available and reliable means of introducing the products and services offered by the companies and institutions. with this in mind, the p...

OBJECTIVE To examine the increasing use of UV tanning parlors by adolescents, despite the World Health Organization recommendation that no one under the age of 18 years use UV tanning devices. DESIGN We examined tanning advertisements in a sample of public high school newspapers published between 2001 and 2005 in 3 Colorado counties encompassing the Denver metropolitan area. RESULTS Tanning...

This study focuses on the hypothesis that television viewers’, depth of psychological involvement in a program is inversely related to their recall and recognition of accompanying advertisements. Ninety subjects watched an involving or a relatively uninvolving television program accompanied by six completely unfamiliar advertisements. They then responded to a series of questionnaires designed t...