This study investigates through perceived hedonic values the influence of two features of groupbuying websites, novel curiosity and site navigation, on online consumer purchase intentions and behavior. Using GROUPON Taiwan as a case study, a webbased online questionnaire is used to collect survey data from 290 valid participants. By analyzing this information through the Partial Least Squares p...

The usage of online marketplace in Indonesia increases due to Covid-19 pandemic and its supporting environment such as payment systems. This investigation was conducted determine the effect Website Quality on Online Impulsive Buying Behavior moderated by Sales Promotion Credit Card Usage Indonesian marketplace. study uses quantitative methods with causal analysis. In this research, data collect...

Previous research has linked personality traits, material values, and money management to savings, debt, and compulsive buying. To extend previous research, four online surveys examined the Big Five personality traits and material values of those who manage their money and determined the independent effects of money management on wealth, debt, and compulsive buying. Results suggest that (a) ind...

Due to rapid development in technology, nowadays consumers use the Internet many ways take day-to-day decisions. For example, are eager seek reviews of others who purchased goods earlier through various e-commerce sites while they purchase online. These days everything is available online and realising importance digitalisation started purchasing sites. The major shopping festivals Tamilnadu Po...

The purpose of this research is (1) to develop a theoretical model for consumer purchasing behavior on the Internet and (2) to test the effects of consumer lifestyles in the form of price-oriented, net-oriented, and timeoriented lifestyles, and perceived benefit and perceived risk on purchasing behavior. Structural equation modeling is applied to test a hypothesized research model using Graphic...

Addresses one of the fundamental issues of e-marketing: how to attract and win over the consumer in the highly competitive Internet marketplace. Analyses the factors affecting the online consumer’s behavior and examines how e-marketers can influence the outcome of the virtual interaction and buying process by focusing their marketing efforts on elements shaping the customer’s virtual experience...