Does a communication modality matter in delivering e-learning information? With the recent growth of broadcasting systems, media technologies and e-learning contents, various systems with different communication modalities have been introduced. In accordance with these trends, this study examines the effects of the information delivery modality on psychology of students. Findings from an experi...

This study examines how different types of information processing routes influence a user’s attitude toward an Enterprise Resource Planning (ERP) system based on the Elaboration Likelihood Model. We tested the main effects of content quality (central route) and system credibility (peripheral route) on attitude change and the moderating effects of motivation and IT ability. Using student survey ...

The advent of information technologies has raised public concern regarding privacy, as documented by the results of several surveys. Although extensive, online privacy statements seldom provide explicit reassurance that consumer information will be kept confidential and will not be exploited. This research examines these privacy statements to determine their overall utility. We evaluate the ove...

This research investigates the influence of source credibility on attitude certainty, referring to an individual’s subjective confidence in his/her attitude. Results of a laboratory experiment (N 220) show that low source credibility, compared with high source credibility, leads to greater attitude certainty. This relationship, however, only holds when the source is identified before message ex...

The study aims to investigate whether a company reputation can be used reduce the impact of negative electronic word mouth (eWOM). We conducted experimental research in two studies along with 225 college students, who at least have accounts different social media, as participants. use both qualitative and quantitative methodologies. Qualitative was carried out focus group interviews decide numb...

Online shoppers are increasingly relying on electronic word-of-mouth (eWOM), which refers to Internet-mediated opinions and recommendations on products and services from experienced consumers, to optimize their purchase decisions and reduce purchase risks. Anchored on the attribution theories, this research investigates how consumers would process and respond to the rich information provided by...

A vast amount of information is now available online, produced by a variety of sources with a range of editorial oversight procedures. These range from very centralized information with multiple layers of review, to no oversight at all. Determining which information is credible can pose a real challenge. An experiment was designed to determine whether certain webpage characteristics affect acad...

…………………… i ACKNOWLEDGEMENT I will indeed like to thank my parents Mr. & Mrs Adesinasi for their financial support, prayers and word of encouragement and equally my siblings; Ayodeji, Adewunmi and Abosed Adesinasi. I " m really grateful to them. I will also thank my supervisor Dr. Binam for his assistance. I am indeed very grateful to the e-banking officers who offered me their support during my...

The purpose of this article is to provide insights into the effects of Internet Protocol Television (IPTV) service quality and reveal mediation effects in the process of forming the repurchase intention. This study incorporates additional theoretical construct, perceived enjoyment, to reflect IPTV characteristics usingextended technologyacceptancemodel (TAM). This studyempirically investigateda...