As profit margins gradually decline, and market competition becomes increasingly intensive, 3G telecom operatorsmust provide variousmobile value-added services, aswell as traditional voice services, to attract new subscribers and retain old ones. However, for many 3G mobile value-added services, whether ARPU (average revenue per user) can be effectively enhanced depends on the consumer behavior...

Using the DART (dialogue, access, risk, and transparency) model as a core framework of value co-creation (VCC), in context hospitality services, this study explores role VCC might have customers’ perceived (PV). The delineates two characteristics PV—perceived quality price—as sources for competitive strategy. It attempts to establish existence an effect implementation on these strategy, well in...

background: reducing blood pressure through diet decreases the possibility of heart attacks, and lowering blood cholesterol can reduce the risk of coronary artery disease. the aim of the present study was to examine the effects of education based on the health belief model on the dietary behavior of patients following coronary artery bypass graft surgery (cabg) at the heart surgery department o...

This study elucidates how cause related marketing, service quality and perceived risk are related, and explores the influence of service quality and perceived risk on customer value. Service quality found to be affected positively by cause related marketing, whereas cause related marketing negatively influences perceived risks. Finally, exactly how customer value is affected by the service qual...

purpose – this study tries to examine how perceived instrumentality organizational (the extent to which employees feel that their display of ocb will help in contributing to organizational operations and achievement of organizational objectives) and perceived instrumentality individual ( the extent to which employees perceive that their display of ocb will help in achieving individual objective...

the present study was aimed to study the effective factors on the inbound tourists’ loyalty that have traveled to isfahan. the statistical population of this study includes inbound tourists who have traveled to isfahan in november of 2013. a sample of 200 tourists has been selected from this population. the sampling method was convenience sampling. a self-administrated questionnaire has been us...

This study investigated the relationships among perceived course value, student engagement, deep learning strategies, and surface learning strategies. The study relied on constructs from previous studies to measure course value, engagement, surface learning strategy, and deep learning strategy. Statistically significant findings were observed between perceived course value, student engagement, ...