It is a common strategy to use celebrity endorsers in marketing campaigns. However, scientific literature on the effective use of celebrity endorsers has mainly focused on the credibility and the attractiveness of the celebrity. This study examines another endorser characteristic, which, despite other fields of psychological research confirming its importance, has not received much attention wi...

Human beings exist in multiple substrates or dimensions. But we still need more comprehensive and integrative theories of self-identity and personality. Most personality and developmental theories fail to adequately address the interaction among the psychological, interpersonal, environmental, and biological aspects of self and personality development. This paper presents a larger framework in ...

In this paper, we describe a quantitative study of personality aspects and their relationship with web search information behavior. We start with introducing personality and give an overview of information behavior research concerning personality aspects. In our study of 30 participants, their personality traits were operationalized by using a version of the Big 5, the B5T, a psychometric quest...

abstract background: women’s sexual self‑esteem is one of the most important factors that affect women’s sexual satisfaction and their sexual anxiety. various aspects of sexual life are blended with the entire personality. determining the relationship between personality traits and self‑concept aspects such as sexual self‑esteem leads to better understanding of sexual behavior in people with di...

An individual’s personality according to the Five-Factors (‘Big Five’) model of personality can be described in terms of openness, conscientiousness, extraversion, agreeableness and neuroticism. This work adapts human personality traits research to places, using keywords extracted from reviews as indicative of personality dimensions.